Resonant words that are crafted with intention
Refine your voice, align your message, and create authentic, approachable content that reverberates meaningfully with the people you're meant to reach.
"Creativity is not the finding of a thing,
but the making something out of it
after it is found."
✦ James Russell Lowell
Deeper than words on the digital page
The process begins by transmuting chaos into clarity
If you want to create words that reverberate deeply within your audience, you have to get crystal clear about your mission. You have to transmute the inner knowing you’ve discovered that exists as a concept, a feeling, an emotion, a direct experience—an ephemeral thing that’s beyond words—into a message that’s as relevant as it is powerful.
It’s my job to help you make sense of your thoughts, no matter how scattered, disjointed, or confused, and help you coalesce them into a message that aligns with your purpose. With a firm foundation, any content you create will exude clarity, confidence, and relevance, making it a magnetic force for those who are meant to interact with you and your work.
Turning the ineffable into the relatable
The process continues by harmonizing your voice to carry the soul of your message
Outlining your message is an important first step because it helps you gain clarity about exactly what you want to share with the world, but the work isn’t done. It’s equally important to know exactly how to share your message.
Your voice is where we get to choose words, phrasing, and the personality of your business. This process will invite you to think deeply about what you want to say and what you don’t want to say, ensuring your content avoids cumbersome jargon and sterile terminology. You'll learn about your Brand Voice Archetype (for Weirdos), we'll work together to create Power Words, and we'll talk phrasing and style so you know exactly what to say and exactly how to say it to resonate as deeply as possible with real-life humans.
Weaving words that resonate
Distill your message into grounded, "real” world content
The final step in the process is transmuting your message and voice into real-life words that carry the spirit and personality of your business. Content is created with the intention of connecting deeply and meaningfully with your audience. The words, stories, and information shared are crafted to leave readers with residual thoughts, feelings, and wonderings that call them back to your business again and again.
Content strategies are considered, but your message, your preferences, and your interests come first. We will brainstorm beyond the rigid confines of traditional content marketing and create an out-of-the-box strategy that nourishes your soul and the souls of those who are aligned with your message, while considering things like SEO and AIO to ensure your content can be searched for and recommended online.
The Packages
The Spark Session
Gain clarity around your mission, your message, and your voice.
The Spark Session is best for those who are just getting their business started or those who need support on a small budget.
★ Questionnaire and one 60/min 1:1 session to clarify your voice and messaging goals.
★ Condensed Mini Messaging Transmission and Voice Alignment guide with up to one round of edits.
★ Ability to add a Content Integration plan.
★ Email support/check-in 1 week after delivery of final draft.
Starts at $500
Get Grounded
Build a strong foundation to bring your magic down to earth with confidence.
The Get Grounded package is for businesses with multilayered or unconventional missions as well as established entrepreneurs who feel like their words are falling flat.
★ Questionnaire and two 60/min 1:1 sessions to dive deep into you and your brand.
★ Full Messaging Transmission, Voice Alignment, and Content Integration guide with up to two rounds of edits.
★ Ability to add content outlines and done-for-you-content.
★ Email support/check-in 1 week after delivery of final draft.
Starts at $1,500
The Word Weaver
Create a content plan and publish true-to-you words that resonate.
The Word Weaver package is for those who want a content plan without creating a formal Messaging or Voice guide. It's ideal for established entrepreneurs who need expert content support to make their mission, message, and voice come alive.
★ Questionnaire and one 60/min 1:1 session to clarify your content goals.
★ Full Content Integration guide with up to one round of edits.
★ Ability to add content outlines or done-for-you content.
★ Email support/check-in 1 week after delivery of final draft.
Starts at $500
The Co-Creation Space
Get support while developing your own Messaging, Voice, and Content guide.
The Co-Creation Space is designed for those who want to gain clarity around their message and voice so they can write their own content with confidence.
★ Questionnaire and one 60/min 1:1 session to dive deep into you and your brand.
★ Step-by-step guided process for developing your own full Messaging Transmission and Voice Alignment guide.
★ Ability to add a Content Integration plan.
★ Two 60/min 1:1 co-creation calls where we can work through challenges or collaborate on live content drafts.
★ Email support/check-in 1 week after you send your first complete draft of a piece of content. This includes content edits, feedback, and encouragement to refine your draft, post it with confidence, and next steps.
Starts at $2,500
The Inventive Partnership
Receive a custom mix of ongoing content writing or copywriting support.
The Ongoing Partnership is perfect for those with big ideas who need a partner to help develop those ideas and transmute them into impactful real-world applications over time.
★ Option to create a messaging, voice, and content guide, or rework existing branding materials.
★ Done-for-you and/or co-creation mix that allows you to grow your audience with professionally aligned, ongoing content according to a schedule that works for you.
★ Development of unique content projects like in-depth guides and downloadable materials.
★ Ongoing email support and/or check-ins.
★ This package is meant to be completely customizable according to your unique content needs.
Custom Pricing
FAQs
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Absolutely! Although I love working with "woo-woo" spiritual businesses, my strategies work for anyone who is having a difficult time articulating their message. Think scientists and psychologists who are trying to make their research relevant to everyday people and those reimagining traditional industries, like tech-for-good founders and innovative educators.
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How long the process takes depends on the package you choose and the pace you feel comfortable working at. My natural style of working is unrushed to allow plenty of time for insights and intuitions to surface. If you need a little extra time to think through your message or voice, I want you to take it. We'll take deadlines one at a time, allowing the process to unfold in a way that honors the impact of your message.
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Yes! I recommend The Co-Creation Space package that enables you to align your message, voice, and words. Once we create a Messaging Transmission and Voice Alignment document, what's stumping you about your content will become clear, enabling you to edit your existing content and write new content that truly aligns with your mission.
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No! The Word Weaver package includes the Content Integration plan only. This plan can include article titles and outlines if you want to write the content yourself, or we can create a plan where I provide done-for-you content. This option is ideal for established entrepreneurs with a recognizable voice and those who already have brand materials they would like to use when creating content.
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They are combined into the same document and designed to be concise. Together, they are 10 pages or less, enabling you to find the information you need when you need it and focus on the things that actually matter to your message and voice.
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They focus on the spirit of your business and include information about your target audience, your clarified mission, a brand archetype, SEO considerations, and more, avoiding the mumbo jumbo that your target audience doesn’t actually care about. For example, the document doesn’t include things like capitalization or punctuation rules so we can focus our attention on the juicier aspects of your message and voice instead.
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You can be as involved—or not—as you want to be. I have packages for those who want me to develop the Messaging Transmission and Voice Alignment guide, in addition to creating content, as well as packages that are geared towards those who want guidance as they create their own message, voice, and content. Just let me know how involved you want to be and we can customize a package that works for you.
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I do not use AI during the actual creation of content as I believe that human-powered words give your message and voice a soul and spirit that will resonate deeply with your ideal customers or clients. When I do use AI, it's most often as a glorified thesaurus, asking it to rephrase something I've written in new ways. I also use it for research, especially in regard to finding specific information, statistics, or quotes, but I only use the information if I can corroborate it with a reputable source.
