Dr. Michael McGee
Psychiatrist, author, and clinical trainer
Website copywriting project
IMPACTFUL copy that instills a sense of HOPE, PEACE, AND POSSIBILITY.
Dr. Michael McGee, a renowned psychiatrist, author, and clinical trainer with decades of experience, takes a heart-centered approach to mental healthcare. His Creating Great Relationships Through the Practice of Love course is designed to help those who want to experience more compassion, awe, and affection in their lives by uncovering love wounds, learning heart-minded practices, and delving deeply into the concept of love, but the copy just wasn’t communicating the profound transformation it offers.
After developing his brand voice with a Content Key to CREATE CLARITY AROUND HIS MESSAGE, the course landing page was written with EMPATHETIC, TENDER, AND UPLIFTING copy in order to communicate the truly transformative way the course enables users to let love take the lead in every aspect of their lives.
Before
After
“Hallee gets into your heart and soul to take what you do and communicate it in a way that you can't. She has a very go-with-the-flow way of working that feels easy and reliable.”
- Psychiatrist and Clinical Trainer, Dr. Michael McGee
In addition to creating new copy for the Creating Great Relationships Through the Practice of Love course, the project also included rewriting the copy on the Home Page.
Messaging was the priority throughout the website, with the home page featuring language that instills a sense of HOPE.
It acts as an overview for all of the resources and services Dr. Michael McGee provides which includes clinical trainings, Daily Love Lessons, and Podcast episodes, in addition to a section about Dr. Michael McGee.
In addition to working directly with clients, Dr. Michael McGee also works with other clinicians. As a clinical trainer, he aims to help care providers change their approach to patient care—providing them with evidence-based, practical strategies to help them connect with patients on a deeper, more meaningful level.
The last portion of the project included speaking to other clinicians directly by describing the transformation and re-invigoration Dr. McGee offers while encouraging users to sign up for various training sessions.